GameStop Invests $513M in Bitcoin
GameStop invests $513M in Bitcoin, officially marking its first major move into the cryptocurrency space. The U.S.-based video game and electronics retailer announced on May 28 through its verified X (formerly Twitter) account that it had purchased 4,710 Bitcoin (BTC), with the value at the time totaling approximately $513 million.
This development comes just two months after GameStop initially disclosed plans to explore digital assets in March 2025. To finance the acquisition, the company launched a $1.3 billion convertible notes offering, signaling a strong commitment to its new crypto strategy. The use of debt funding shows GameStop’s willingness to take calculated risks as it reshapes its long-term financial direction.
Speculation about the company’s interest in cryptocurrency began circulating as early as February. That month, GameStop shares spiked 18% amid early crypto-related rumors. The upward trend continued with a further 12% gain in March after official confirmation of the investment strategy.
Stock Performance and Market Impact
As of May 27, GameStop shares closed at $35 and were trading at $36.30 in pre-market activity, according to TradingView data. Over the past 30 days, the stock has gained nearly 30%, with a 10% increase recorded year-to-date — trends closely tied to investor excitement surrounding the company’s entry into crypto.
GameStop’s foray into Bitcoin places it alongside a growing list of traditional corporations that are integrating cryptocurrency into their treasury strategies. Notable pioneers of this trend include Tesla and MicroStrategy, both of which have allocated large amounts of capital to Bitcoin as a store of value and hedge against inflation.
With this bold move, GameStop transitions from a legacy retailer to a forward-looking tech-influenced entity. While specific details of its broader crypto roadmap remain under wraps, the company has confirmed that Bitcoin will play a critical role in its evolving business model.
What’s Next for GameStop’s Crypto Strategy?
Industry watchers now await further announcements from GameStop regarding how this substantial Bitcoin investment fits into its long-term vision. The market will be closely monitoring future disclosures as the company lays out how digital assets will integrate into its operations.
