Google Transforms Online Shopping with New AI Outfit App Doppl
Google has released an experimental AI outfit app Doppl that aims to change the way people buy clothes online. This new app lets people try on clothes virtually by using AI-generated images that show how different clothes would look on their own bodies.
Currently available for iOS and Android users in the United States, Doppl uses advanced artificial intelligence to build a digital avatar of the user based on a full-body photo. Once the image is uploaded, users can try on a wide range of outfits—anything from online fashion finds to images saved from social media.
Doppl AI Outfit App Brings Fashion to Life
Google’s new AI outfit app goes beyond static try-on tools by giving users AI-generated videos that show how clothes would move and flow on their digital avatar. This dynamic preview gives users a better idea of how clothes fit and feel when they’re moving, making online shopping more realistic and immersive.
Doppl lets users save their favourite looks, build a personal archive of outfit ideas, and share styles with friends or post them on social media. This feature is great for people who like to pick out their clothes and try on different outfits before they buy them.
Google says in a blog post that Doppl is an extension of its earlier virtual try-on technology that was made for the Google Shopping platform. But this is the first time the tech giant has made these features available in a separate app. Before, Google let users see clothes on different types of models, but Doppl goes even further by letting users see the clothes on themselves.
As part of Google Labs, Doppl is still in an experimental phase. Google has acknowledged the limitations, stating that fit, fabric accuracy, and appearance may not always be perfect due to the early-stage nature of the technology.
What’s Next for the AI Outfit App Doppl?
The app is only available in the U.S. right now, and Google hasn’t said anything official about plans to expand it to other countries. Still, the release of Doppl signals a major step forward in AI-powered fashion tools. It not only gives people a new, interactive way to shop online, but it also shows that Google is more and more interested in how AI and personal style can work together.
As Doppl evolves, it could redefine digital wardrobes and push the boundaries of fashion innovation worldwide.
