Meta Cracks Down on Unoriginal Content and Copy-Paste Facebook Creators
Meta has announced a major update to its content enforcement policies. The new rules target Facebook accounts that regularly share unoriginal, copy-paste content. The goal of this move is to protect real creators and raise the quality of content on the platform as a whole.
Meta said on Monday that it had deleted more than 10 million fake or impersonating accounts in 2025. It also banned 500,000 more accounts for acting like spam or making fake engagement. These accounts will lose access to monetization features, and if they keep breaking the rules, their content may not reach as many people.
Meta’s New Policy Targets Reposts, Not Creativity
Meta made it clear that the policy won’t affect users who interact with content in a creative way. This includes comments, reactions, or remixes. The main focus is on people who share videos, pictures, or text again without giving credit or making any real changes.
Meta will start lowering the rank of duplicate content in feeds to protect the original creators. The company is also trying out a tool that connects copied posts to the original source. This will help people figure out where the content came from.
Push for Original Content Amid Rise in AI-Generated Media
While Meta didn’t mention artificial intelligence by name, the update addresses a growing problem. Low-effort videos using stitched clips, robotic voiceovers, or watermarks—often called “AI slop”—are flooding platforms. Meta urged creators to prioritize storytelling and high-quality captions over AI-generated content.
The company also warned against cross-posting content from other platforms without changes. It wants creators to adapt and personalize shared content, rather than repost it as-is.
Meta Faces Backlash Over Enforcement Methods
Many users are unhappy with Meta’s enforcement system, even though it has good intentions. Some small creators on Instagram say that their accounts were deleted by mistake. Some people say that they don’t get enough help when they appeal decisions. Almost 30,000 people have signed a public petition asking for better moderation.
To fix this, Meta changed its Professional Dashboard. Now, creators can keep an eye on how well their content is doing and get alerts if they get any penalties or their reach goes down.
Recent information shows that 3% of Facebook’s monthly active users are fake accounts. Meta’s new rules are a big step toward bringing back real content and helping real creators.
